| SLOT | TEST | SALES
CTRL · VAR | CVR
CTRL · VAR | STATUS |
|---|
| Main VSL | Sales page redesign — O (control) vs B (phone notifications block)Live since 13:30 today. A few hours of data, nothing to read. First proper look Friday. | 7 · 3 | 4.3% · 1.9% | DAY ONE |
| Clocking Out | Rob's Richard section — L (control) vs M (Rob's version)CALLED this morning. Level on upsell revenue per visitor ($2.83 vs $2.80) and on net, so no difference to us. Rob's version converted better, 4.1% vs 3.5%, which is more per click for affiliates, and had fewer refunds. M is the new control. Niko builds the mobile format video with Rob's section. | 161 · 187 | 3.5% · 4.1% | CALLED · M WINS |
| Clocking Out | Member setup bar — M (control) vs N (bar on all four upsells)Live since 10:00 today, read on the Clocking Out sales page. Front-end sales aren't a fair comparison on this one, the two versions use different checkouts so the bar's upsells can run. The bar is judged on upsell revenue per buyer: about $89 (control) vs $72 (bar) after one day. Too early. Runs to Monday. | 45 · 61 | 3.3% · 4.5% | DAY ONE |
| Upsell 1 | Bottom scrim — H (control)Called last night, H holds. Setup bar test running through it. Drop-off tests 4 and 5 (Hains's pages, plus a clearer "no thanks" button) queued behind the bar. | — | — | BAR RUNNING |
| Upsell 2 | Paychecks feed — B (control)Called last night, B holds. Bar running through it. | — | — | BAR RUNNING |
| Upsell 3 | $2,000 headline — C (control)Called last night, C is the control. Bar running through it. Moved across to JVZoo today. | — | — | BAR RUNNING |
| Upsell 4 | Two phones — S (control)Called last night, S is the control. Bar running through it. Moved across to JVZoo today. Next test once the bar is called: the "$210 In 58 Minutes" headline (won 7 Sep, Ben approved), briefed to Faisa for the queue. | — | — | BAR RUNNING |
| Maui VSL | Lead 1 (control, K) vs Lead 3 (L)Live since 06:15 today, low traffic. Nothing to read yet. | 3 · 4 | 3.4% · 5.3% | DAY ONE |