DAILY TESTING SNAPSHOT

THU 10 SEPTEMBER

Day summary: Four DigiStore tests called today. Upsell 1 design test called this morning, control holds. Clocking Out Lead 1 vs Lead 3 called, level, control holds. Upsell 2 paychecks feed called tonight, the feed version wins and is the new control. Upsell 3 AVA scanner called tonight, level, control holds. Three tests went live today: Main VSL pre-roll Test 4, Upsell 1 bottom scrim CTA, Clocking Out order form. JVZoo Upsells 2, 3 and 4 closed under the new process agreed on the call, DigiStore controls roll across Friday. Upsell 2 page rewrite and Upsell 3 headline test briefed tonight, live Friday. Maui AI scenes: control ahead on front-end conversion, variant ahead on AOV and revenue per visitor, reading it on AOV, call Friday. All figures from CB Split tonight.

DIGISTORE

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Pre-roll Test 4 — O (control) vs NLive this afternoon on fresh letters both sides, too early to read.	8 · 9	3.2% · 3.4%	LIVE TODAY
Clocking Out	Order form test — K (control, generic form) vs J (branded form)Live this afternoon, read on conversion and AOV, decision Monday. Lead 1 vs Lead 3 called this morning: level, 319 vs 322 sales, 5.4% each, G holds.	13 · 13	3.7% · 3.8%	LIVE TODAY
Upsell 1	Bottom scrim CTA — G (control) vs HLive this afternoon, read on carry-on to Upsell 2 and revenue per visitor. Design test called this morning: C holds, 175 vs 158 sales, 31.1% vs 27.5%, $42.5k vs $38.4k.	8 · 8	22.2% · 24.2%	LIVE TODAY
Upsell 2	Paychecks feed — S (control) vs TCalled tonight, T wins: 128 vs 107 sales, 29.6% vs 24.5%, $33.44 vs $27.27 per visitor. T is the new control. Page rewrite test briefed tonight, live Friday.	107 · 128	24.5% · 29.6%	CALLED · T WINS
Upsell 3	AVA scanner — R (control) vs SCalled tonight, level: 162 sales each, 44.6% each, revenue per visitor level. R holds. Headline test briefed tonight, live Friday.	162 · 162	44.6% · 44.6%	CALLED · R HOLDS
Upsell 4	Two phones payout comparison — Q (control) vs SDay two, control ahead on sales and conversion. Callable Friday. Last week's headline winner goes on as the control once this is called.	63 · 56	33.7% · 29.8%	RUNNING
Maui VSL	AI scenes version — H (control) vs JDay three, control ahead on front-end conversion, variant ahead on AOV ($130 vs $112), revenue per visitor ($6.65 vs $6.16) and upsells taken (108 vs 88). Reading it on AOV, call Friday.	125 · 116	5.5% · 5.1%	CALL FRI

JVZOO

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Exit Pop retest — A (control) vs VCalled, control holds. Page already matches the DigiStore control, no confirmation test needed.	162 · 154	2.6% · 2.5%	CALLED · A HOLDS
Upsell 1	Rob's Take My Machine — I (control) vs JCalled Wednesday, control holds. DigiStore control rolls across Friday.	135 · 112	37.1% · 29.9%	CALLED · I HOLDS
Upsell 2	Rob's Bill Killer — B (control) vs GClosed today under the new process, control ahead. DigiStore control (feed version) rolls across Friday.	68 · 59	31.1% · 25.5%	CLOSED · ROLLOUT FRI
Upsell 3	Headline test — E (control) vs FClosed today under the new process, control ahead on low volume. DigiStore control rolls across Friday.	48 · 35	52.2% · 38.5%	CLOSED · ROLLOUT FRI
Upsell 4	Headline test — D (control) vs EClosed today under the new process, variant slightly ahead on low volume. DigiStore control rolls across Friday.	25 · 28	33.8% · 37.8%	CLOSED · ROLLOUT FRI

THE PROFIT PLAN (LOCK SCREEN LOOPHOLE)

SLOT	STATUS
All slots	Main VSL line fixes with Niko. Upsell scripts: the name swaps break the lines in the recorded audio, so the four upsell scripts are being rewritten by Rob, date to follow.

WANTED MAN (NEW OFFER)

SLOT	STATUS
Main VSL	Rob's seven alternate leads with Niko. Page brief to Faisa Friday, planned live Tuesday on the Clocking Out funnel.

IN BUILD / MOVING

• Upsell 2: page rewrite with Faisa, live Friday
• Upsell 3: headline test with Faisa, live Friday
• JVZoo: DigiStore controls roll across to Upsells 1 to 4 Friday, Upsell 2 as the feed version
• Upsells 1 to 4: member setup bar with Hains, early next week
• Clocking Out: Roxy's light restyle test after the order form test, then the bump name test
• Maui: Lead 3 brief Friday
• Wanted Man: leads with Niko, page brief Friday
• Profit Plan: upsell scripts with Rob, main VSL fixes with Niko