DAILY TESTING SNAPSHOT

TUE 15 SEPTEMBER

Summary: Big call day. Six tests called: Maui AI scenes this morning (J wins on AOV), then tonight Upsells 1, 3 and 4 all to the variant, Upsell 2 control holds, and Main VSL Test 4 control holds. Three new upsell controls: the bottom scrim on Upsell 1, the $2,000 headline on Upsell 3, the two phones box on Upsell 4. Tomorrow: the setup bar goes on all four upsells (built on the new controls), the page redesign goes on the Main VSL, and Maui Lead 3 goes live on the J body. All figures from CB Split tonight.

DIGISTORE

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Pre-roll Test 4 — O (control) vs NCALLED tonight. Dead level on the front end after six days. Control ahead on revenue per visitor with upsells ($5.45 vs $4.87), so the Layoffs buyers took fewer upsells. Control holds. Slot goes to the page redesign test tomorrow.	152 · 154	4.0% · 4.0%	CALLED · O HOLDS
Main VSL	Sales page redesign — phone notifications block (v21)Live members' dashboard replaced with an animated lock screen showing example payouts, per Ben's compliance steer (example figures, no running total, no named payouts, disclaimer). Value stack and urgency line back in. With Faisa for setup, 50/50 vs control, live tomorrow.	—	—	LIVE WED
Clocking Out	Rob's Richard section — L (control) vs M (Rob's version)Day two. Level on sales, variant a touch ahead on conversion and revenue per visitor ($2.03 vs $1.92). Too early. If it's clear tomorrow evening it gets called early so Niko can build the mobile format version with the winning section.	143 · 148	3.6% · 3.8%	RUNNING
Upsell 1	Bottom scrim CTA — G (control) vs HCALLED tonight. Variant ahead on take rate and revenue per visitor ($48.68 vs $45.47), and Natalie's dashboard shows it sends more buyers on to Upsell 2 (66.7% vs 64.4%). H is the new control. Goes on JVZoo Upsell 1 as a 50/50.	189 · 201	25.5% · 27.3%	CALLED · H WINS
Upsell 2	Page rewrite — B (control) vs DCALLED tonight. Control ahead on take rate and revenue per visitor ($17.71 vs $14.73). Rewrite behind on everything. B holds.	117 · 96	26.0% · 22.1%	CALLED · B HOLDS
Upsell 3	Headline test — D (control) vs C ("Want $2,000 By Tomorrow Morning?")CALLED tonight. Variant ahead on take rate, revenue per visitor ($15.98 vs $14.90) and downstream, ahead since Friday. C is the new control, moves across to JVZoo Upsell 3.	133 · 143	38.0% · 40.6%	CALLED · C WINS
Upsell 4	Two phones payout comparison — Q (control) vs SCALLED tonight. Variant well ahead on take rate and revenue per visitor ($9.37 vs $7.69). S is the new control, moves across to JVZoo Upsell 4.	147 · 181	27.5% · 33.6%	CALLED · S WINS
Upsells 1–4	Member setup bar — one test across all four upsellsHains building the bar pages on tonight's new controls, bar as the only difference. Faisa sets up as one funnel-level split (assigned once at Upsell 1, same version through 2 to 4), 50/50, fresh letters. Preview links to me before it goes live tomorrow.	—	—	LIVE WED
Maui VSL	AI scenes version — H (control) vs JCALLED this morning. Control ahead on front-end conversion, J ahead on AOV ($135 vs $116) and revenue per visitor ($6.55 vs $6.14). Called on revenue per visitor, Ben's steer given the CPA. J is the new control.	137 · 127	5.3% · 4.9%	CALLED · J WINS
Maui VSL	Lead 3 on the J bodyRoxy's build on preview, new video file from Niko. My sign-off on the video tonight, Faisa sets it live first thing tomorrow, 50/50 vs J.	—	—	LIVE WED

JVZOO

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	No test runningPage already matches the DigiStore control. Next DigiStore winner goes on as a 50/50 confirmation test.	—	—	NEXT WINNER
Clocking Out	DigiStore control confirmation — A (JVZoo control) vs B (DigiStore control)Day five. JVZoo control ahead, 5.0% vs 4.0%, 100 vs 80 sales. Runs on.	100 · 80	5.0% · 4.0%	RUNNING
Upsells 1–4	Tonight's DigiStore winnersUpsell 1 scrim goes on as a 50/50 against the JVZoo control. Upsell 3 headline and Upsell 4 two phones move across as the new controls, no test. Briefed to Faisa tonight.	—	—	BRIEFED

THE PROFIT PLAN (LOCK SCREEN LOOPHOLE)

SLOT	STATUS
All slots	Main video: Niko's revised version in, Rob signed off, my review carried to tomorrow. Sales page brief to Faisa tomorrow with it. Target live date Mon 22, with Ben.

WANTED MAN (NEW OFFER)

SLOT	STATUS
Main VSL	Faisa building the page. Plan agreed with Ben: full funnel check on preview, generic upsells wired in, then the link goes to Natalie as a new VSL for a few affiliates to test first. Rob's leads tested one at a time after that. Aiming for Fri 18.

IN BUILD / MOVING

• Setup bar on all four upsells: Hains building on the new controls, Faisa setting up, live Wednesday
• Main VSL page redesign (phone block, v21): with Faisa, live Wednesday
• Maui Lead 3 on the J body: live first thing Wednesday
• Rob's Secret Location rewrite: delivered today, four versions. Version B (tested lead plus the payout notification) to Niko first
• Natalie's dashboard: downsells as their own rows, plus thank-you page reach and refund rate by reach, asked for tonight
• Clocking Out: Richard section called Wednesday if clear, then the mobile format video with the winning section
• JVZoo: Upsell 1 scrim 50/50, Upsell 3 and 4 winners rolled across
• Wanted Man: page with Faisa, aim Friday
• Profit Plan: video review and sales page brief tomorrow
• From today's call, to brief: compliance pass on all pages and videos (testimonials out, other social proof in), distinct page designs per VSL, net-profit report on finished tests