| Slot | Test | Sales ctrl · var | CVR ctrl · var | Status |
|---|---|---|---|---|
| Main VSL | Richard page + video — W (control) vs V Level at 1,289 combined front-end sales. Front end won't separate; the deciding metric for this version is the webinar conversion rate. Decision on next step due Monday. | 904 · 385 | 4.10% · 4.09% | DECISION MON |
| Upsell 1 | Headline test (Skip The Setup) — T (control) vs U Closed Sunday: level at 494 sales (under 1% gap). Draw, T stays control. | 346 · 148 | 18.4% · 18.6% | DRAW — CLOSED |
| Upsell 2 | Replacement headline — J (control) vs L Closed Sunday: level at 277 sales. Draw, J stays control. (L was the replacement after K was stopped early well behind.) | 140 · 137 | 16.5% · 16.7% | DRAW — CLOSED |
| Upsell 3 | Headline test — I (control) vs J Closed: control won by 13% relative on 255 sales. I stays. | 135 · 120 | 22.1% · 19.6% | CONTROL HELD |
| Upsell 4 | Headline test — J (control) vs K Closed: level at 348 sales. Draw, J stays. | 177 · 171 | 31.3% · 30.0% | DRAW — CLOSED |
| Maui VSL | Page design test — B (control) vs D Called: new design won, +14.7% relative on 160 sales. D is now the live Maui page. Hains updating affiliate versions, then a fresh affiliate push via Natalie. | 75 · 85 | 3.21% · 3.68% | NEW DESIGN LIVE |
| Slot | Test | Sales ctrl · var | CVR ctrl · var | Status |
|---|---|---|---|---|
| Main VSL | Exit pop test — Q (control) vs T Stopped Sunday, result void: the pop was set to back-press only, so most mobile visitors never saw it (explains the level numbers). Roxy adding the fast scroll-up trigger Monday, then a clean restart. Q stays default. | 253 · 110 | 5.5% · 5.6% | VOID — RESTARTING |
| Upsell 1 | Popup test — D (control) vs E Level at 151 sales. | 76 · 75 | 17.0% · 17.1% | RUNNING |
| Upsell 3 | Video pause disable — C (control) vs D Variant behind by 28% relative at 91 sales. | 53 · 38 | 38.4% · 27.7% | RUNNING |
| Upsell 2 | Monthly Paychecks vs Autopilot — C vs D Level at 87 sales. Held for a cross-check against real JVZoo orders before any call. | 44 · 43 | 24.4% · 23.9% | RUNNING |
| Upsell 4 | Viral Vid Engine vs Instant Income — C vs D 56 sales, too early. | 38 · 18 | 21.6% · 24.3% | RUNNING |
| Slot | Status |
|---|---|
| All slots | The current main VSL is not running (being redone). Existing leads and upsell videos parked, likely to be re-used on the new version. Upsell 1 page test paused (no traffic). Next move waits on the new VSL direction. |
• Clocking Out VSL — with Niko, ~60%, character consistency fixes in progress; next DS main-slot test on delivery, ETA requested
• Compliance page — built and signed off, first reserve for the DS main slot
• Countdown timer test — approved by Ben Saturday, build allocating Monday (build and hold)
• Pre-roll Tests 3–4 — ~80% built (Tests 1–2 approved)
• Generic order forms — DigiStore form delivered, amends going back Monday; JVZoo image version to follow
• Maui leads 1–2 ready for review (links requested), leads 3–7 in production
• Testing Plan of Record — live working doc now running, shared with Ben