DAILY TESTING SNAPSHOT

SUN 13 SEPTEMBER

Weekend summary: Traffic was light across DigiStore over the weekend, so the reads have moved little since Friday. Upsell 2 page rewrite and Upsell 3 headline test went live Friday, both too early to read. JVZoo: the DigiStore controls are now live on Upsells 1 to 4, and the Clocking Out confirmation test went live Friday. Five DigiStore tests are close to a call: Clocking Out order form, Upsell 1 scrim, Upsell 4 two phones, main VSL Test 4 and Maui AI scenes. I'll go through them in the morning and confirm which ones get called. All figures from CB Split tonight.

DIGISTORE

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Pre-roll Test 4 — O (control) vs NDay four. Variant slightly ahead on front-end conversion, control ahead on AOV ($132 vs $117) and revenue per visitor ($5.26 vs $4.95). Both sides past 100 sales, reading it on revenue per visitor. Call Monday.	117 · 126	4.0% · 4.2%	CALL MON
Clocking Out	Order form test — K (control, generic form) vs J (branded form)Day four. Control ahead on conversion and revenue per visitor ($6.29 vs $5.66), AOV level. Call Monday.	296 · 267	4.9% · 4.5%	CALL MON
Upsell 1	Bottom scrim CTA — G (control) vs HDay four. Variant ahead on conversion and revenue per visitor ($66 vs $58), AOV level. Call Monday.	112 · 128	24.3% · 27.9%	CALL MON
Upsell 2	Page rewrite — B (control) vs DLive Friday on the feed control. Day three, control slightly ahead, too early to read.	62 · 57	25.6% · 24.3%	RUNNING
Upsell 3	Headline test — D (control) vs CLive Friday. Day three, level so far, too early to read.	75 · 73	38.9% · 37.4%	RUNNING
Upsell 4	Two phones payout comparison — Q (control) vs SVariant now ahead on conversion and revenue per visitor ($9.74 vs $8.44), both sides past 100 sales. Call Monday. Last week's headline winner goes on as the control once this is called.	120 · 138	30.2% · 34.8%	CALL MON
Maui VSL	AI scenes version — H (control) vs JControl ahead on front-end conversion, variant ahead on AOV ($133 vs $114) and revenue per visitor ($6.43 vs $6.08). Traffic into Maui was light over the weekend so little has changed since Friday. Call Monday.	132 · 120	5.3% · 4.8%	CALL MON

JVZOO

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	No test runningPage already matches the DigiStore control. Next DigiStore winner goes on as a 50/50 confirmation test.	—	—	NEXT WINNER
Clocking Out	DigiStore control confirmation — A (control) vs BLive Friday, day three, level on low volume. Too early to read.	48 · 51	4.6% · 4.9%	RUNNING
Upsells 1–4	DigiStore controls liveRolled across Friday as one set, Upsell 2 as the feed version. No tests on Upsells 2 to 4 unless traffic picks up; the next DigiStore Upsell 1 winner goes on as a 50/50.	—	—	LIVE FRI

THE PROFIT PLAN (LOCK SCREEN LOOPHOLE)

SLOT	STATUS
All slots	Rob's upsell scripts checked against the main VSL and signed off with two name fixes, now with Niko. Rob's three alternate Upsell 1 scripts briefed to Niko, first version to build first. Main VSL line fixes with Niko.

WANTED MAN (NEW OFFER)

SLOT	STATUS
Main VSL	Rob's alternate leads with Niko. Page brief to Faisa Monday. Generic upsell pages (names off) briefed Monday, needed for both Wanted Man and Profit Plan.

IN BUILD / MOVING

• Close to a call: order form, Upsell 1 scrim, Upsell 4 two phones, main VSL Test 4, Maui AI scenes, confirmed Monday morning
• Upsell 4: last week's headline winner goes on as the control after Monday's call
• Generic upsell pages (names off): brief to Faisa and Niko Monday
• Wanted Man: page brief to Faisa Monday
• Maui: Lead 3 rebuild on the winning body after Monday's call, then the JVZoo confirmation test
• Clocking Out: alternate leads built on the control body, awaiting schedule; Lead 4 rebuild with Niko
• Upsells 1 to 4: member setup bar with Hains
• Clocking Out: Roxy's light restyle test after the order form test, then the bump name test
• Profit Plan: upsell videos with Niko