| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Pre-roll Test 2 — I (control) vs JCalled this morning. J wins, +13% conversion, revenue level, the order value gap was Upsell 1 only. J is the new Main VSL control. Next: Pre-roll Test 3 vs J, signed off and with Faisa, live Thursday after the call. Test 4 queued behind it. | — | — | CALLED · J WON |
| Clocking Out | Rob Lead 1 (Dave Through The Door) — E (control) vs Lead 1Set up and live today on the new E control. Lead 2 (The Pay Stub) queued behind it. | — | — | LIVE TODAY |
| Upsell 1 | Rewrite rerun, confession opening — X (control) vs YClosed tonight. Y behind on take rate (26.6% vs 30.4%) and RPC ($43.70 vs $53.21), 88.6% probability X is best. Called under 100 variant sales as the gap was wide on both and not closing. Next: Roxy's Ledger design vs control, 50/50, Thursday after the call, plan confirmed with Ben first. Receipt then runs against the winner. | 201 · 81 | 30.4% · 26.6% | CLOSED · X HOLDS |
| Upsell 2 | Headline Test — N (control) vs PControl edged ahead today. Calling Thursday. Next: spots counter on the page, 50 to match the video, briefed to Faisa. | — | — | CALLING THU |
| Upsell 3 | Rob's No More Dips — I (control) vs OCalling Thursday. Next: page copy v2 with the "What AVA told members this morning" live feed under the price, mockup and copy with Faisa and Roxy. | — | — | CALLING THU |
| Upsell 4 | Rob's Cut the Line — M (control) vs NCalling Thursday. Next: first headline test on the Instant Income page, "$210 In 58 Minutes. From A Brand-New Account.", briefed to Faisa. | — | — | CALLING THU |
| Maui VSL | Lead 2 (Monica's Voice Note) vs Lead 1 (control)Held a day. Lead 1 September swap checked and fine, Lead 2 has an audio fault at 27:00, back with Niko. Goes up Thursday. | — | — | LIVE THU |
| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Exit Pop retest — A (control) vs VVariant behind. Calling when the control reaches 100 sales. | — | — | RUNNING |
| Upsell 1 | Rob's Take My Machine — I (control) vs JVariant behind, low volume. | — | — | RUNNING |
| Upsell 2 | Rob's Bill Killer — B (control) vs GVariant well behind. Stays up until a replacement is ready. | — | — | RUNNING |
| Upsell 3 | Headline test — E (control) vs FDay two. | — | — | RUNNING |
| Upsell 4 | Instant Income swap + headline test — D (control) vs EDay two. | — | — | RUNNING |
| SLOT | STATUS |
|---|---|
| All slots | Main VSL was due from Niko today and hasn't landed, chased with Niko and Tom for a new ETA. Upsell audio versions (Rob and Morning Method) still due Friday and Saturday. Page questions with Ben (Mobile Profits pages reused, generic vs Curt-matched copy). Faisa has nothing to build from until the copy lands, clearer plan on Thursday's call. |
| SLOT | STATUS |
|---|---|
| Main VSL | Revised video signed off today. Live chat written against the final cut, with Ben and Rob for comments. Three alternate leads requested from Rob, accidental earnings reveal first. Page, upsell flow and go-live date with Ben on Thursday's call, then Faisa builds. Runs as its own offer like Clocking Out and Maui, target mid next week. |