| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Pre-roll Test 2 — I (control) vs JJ ahead on conversion and now ahead on total revenue ($23,942 v $23,688). Call Tuesday on revenue per visitor. | 154 · 174 | 5.3% · 6.0% | CALLING TUE |
| Clocking Out | AI Scenes Version — C (control) vs ELive today. Variant ahead on day one ($6,413 v $2,983). Call Wednesday. | 26 · 50 | 3.1% · 6.0% | RUNNING · CALL WED |
| Upsell 1 | Rewrite rerun, confession opening — X (control) vs YRelaunched today after the layout fault was fixed. Variant behind on day one, moved to 70/30 control-heavy this evening, numbers reset at the change. Day one figures recorded in the test notes. | 1 · 0 | — | RUNNING · 70/30 |
| Upsell 2 | Headline Test — N (control) vs PPrevious headline test called today, draw, control stays. This test live today: new headline vs control title. | 15 · 10 | 26.8% · 20.4% | RUNNING |
| Upsell 3 | Rob's No More Dips — I (control) vs OLive today. | 17 · 18 | 44.7% · 40.9% | RUNNING |
| Upsell 4 | Rob's Cut the Line — M (control) vs NPrevious test called today, Instant Income Upgrade (M) is the new control and page default. This test live today. | 13 · 6 | 35.1% · 16.7% | RUNNING |
| Maui VSL | Lead Test — G (control) vs H (Wrong Screen)New lead ahead ($13,722 v $8,846). Call Wednesday. | 61 · 88 | 2.4% · 3.5% | RUNNING · CALL WED |
| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Exit Pop retest — A (control) vs VLow volume, needs the full run. | 30 · 21 | 2.4% · 1.7% | RUNNING |
| Upsell 1 | Rob's Take My Machine — I (control) vs JLow volume, positions have moved around day to day, needs the full run. | 20 · 16 | 29.9% · 23.9% | RUNNING |
| Upsell 2 | Rob's Bill Killer — B (control) vs GLow volume, needs the full run. | 18 · 8 | 26.5% · 11.4% | RUNNING |
| Upsell 3 | Headline testSet up Tuesday morning: new headline vs current AVA title. | — | — | SETUP TUE |
| Upsell 4 | Instant Income swap + headline testPage moves to the Instant Income Upgrade version in line with today's DigiStore call, then a headline test. Set up Tuesday morning. | — | — | SETUP TUE |
| SLOT | STATUS |
|---|---|
| All slots | Main VSL with Niko, due Wednesday, launch provisional Thursday. First tests are new leads, with Rob now. Upsell audio versions (Rob and Morning Method) with Niko, due end of week. |