| Slot | Test | Sales ctrl · var | CVR ctrl · var | Status |
|---|---|---|---|---|
| Main VSL | Richard page — W (control) vs T Closed today: front end near level (4.25% vs 4.01%), T's full-funnel AOV higher ($123.29 vs $122.06) with upsell take rates level or better. T adopted as the new control. | 449 · 181 | 4.25% · 4.01% | NEW CONTROL |
| Main VSL | Compliance lines added — T (control) vs B Live since 1:49PM today. Control ahead 5% relative on early numbers, too soon to read. Results to be reviewed with Ben by the weekend. | 108 · 45 | 3.61% · 3.43% | RUNNING |
| Maui VSL | Page design test — B (control) vs E Control ahead 10% relative on early low numbers, staying at 70/30. Review by the weekend. | 67 · 27 | 3.95% · 3.59% | RUNNING |
| Slot | Test | Sales ctrl · var | CVR ctrl · var | Status |
|---|---|---|---|---|
| Main VSL | Exit pop test — Q (control) vs T Control ahead 12% relative at 123 combined sales, staying at 70/30. Review and call w/c 17 Aug. | 89 · 34 | 1.66% · 1.48% | RUNNING |
| Upsell 1 | Popup test — D (control) vs E Variant ahead 15.7% relative at 209 combined sales, AOV level or better ($172.51 vs $170.74). Meets the current calling thresholds — call planned w/c 17 Aug. | 97 · 112 | 16.96% · 19.61% | VARIANT LEADING |
| Upsell 2 | Monthly Paychecks vs Autopilot — C (control) vs D Variant ahead 7.8% relative at 129 combined sales, underpowered. Review w/c 17 Aug. | 63 · 66 | 25.51% · 27.50% | RUNNING |
| Upsell 3 | Video pause disable — C (control) vs D Control ahead 31.9% relative at 136 combined sales; CB Split has declared the control the winner at 95% significance. Call w/c 17 Aug. | 77 · 59 | 40.53% · 30.73% | CONTROL LEADING |
| Upsell 4 | Viral Vid Engine vs Instant Income — C (control) vs D Level on CVR at 85 combined sales (70/30), too early. Review w/c 17 Aug. | 60 · 25 | 24.10% · 24.27% | RUNNING |
| Slot | Status |
|---|---|
| All slots | New VSL signed off and with Niko for a build timeline. Current VSL not running; existing leads and upsell videos parked for re-use on the new version. |
• Clocking Out VSL — complete version due Thursday, goes straight into testing on delivery
• $67 Maui affiliate version for Natalie — video done and checked, page build in progress
• JVZoo early-calling process — evidence-based proposal to Ben next week, to speed up JVZoo testing
• Generic order forms — DigiStore on final fixes, JVZoo checkout images being sized; Ben to review the live forms once complete
• Pre-roll tests — scheduled w/c 17 Aug