| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Pre-roll Test 2 — I (control) vs JRan the weekend. J ahead on conversion, control ahead on revenue per visitor ($20,781 v $19,288 total). Revenue decides, call Monday. | 133 · 146 | 5.4% · 5.9% | CALLING MON |
| Clocking Out | Headline Test — C (control) vs DCalled today: variant behind throughout, control holds. AI scenes version is next in this slot, live Monday. | 385 · 369 | 5.3% · 5.0% | CALLED — CONTROL STAYS |
| Upsell 1 | Script rewrite re-run — X (control) vs YStopped Saturday: variant ahead on take rate but a possible error on how its sales route to the downsell. Checks Monday, then re-run. | 81 · 94 | 31.4% · 36.3% | STOPPED |
| Upsell 2 | Headline Test — N (control) vs OLevel at 300+ combined sales, control a nose ahead. Call Monday, next headline test lined up behind it. | 157 · 152 | 28.1% · 27.5% | RUNNING |
| Upsell 3 | Headline Test — I (control) vs NCalled tonight: variant never led. Rob's No More Dips video is next for this slot, build with Niko. | 210 · 199 | 44.5% · 42.3% | CALLED — CONTROL STAYS |
| Upsell 4 | Viral Vid Engine — L (control) vs Instant Income UpgradeLevel on every measure at 287 combined sales. Both sides are new versions. Decision Monday on which becomes control. | 143 · 144 | 27.8% · 28.1% | AWAITING CALL |
| Maui VSL | Lead Test — G (control) vs H (Wrong Screen)New lead 46% ahead relative. Running to the sales threshold, call Wednesday. | 52 · 75 | 2.3% · 3.4% | RUNNING |
| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Exit Pop retest — A (control) vs VRelaunched Friday on fresh numbers. Low volume, needs around two weeks for a read. | 12 · 7 | 1.7% · 1.0% | RUNNING |
| Upsell 1 | Rob's Take My Machine — I (control) vs JLive Friday, 18 combined sales, too early. Option to run this video on the DigiStore Upsell 1 slot for a faster read, to discuss Monday. | 8 · 10 | 21% · 26% | RUNNING |
| Upsell 2 | Rob's Bill Killer — B (control) vs G17 combined sales, too early to read. | 11 · 6 | 22% · 12% | RUNNING |
| Upsell 3 | No test runningRob's No More Dips script lined up for the DigiStore slot. Next test here to be confirmed Monday. | — | — | TBC MON |
| Upsell 4 | No test runningRob's Cut the Line script with Niko for build. Next test here to be confirmed Monday. | — | — | TBC MON |
| SLOT | STATUS |
|---|---|
| All slots | Main VSL (Rob's Curt Maddox version) with Niko, due Wednesday, launch Thursday all being well. First tests will be new leads, requested from Rob tonight. Upsell tests lined up behind launch: Rob versions first, Morning Method versions after. |