DAILY TESTING SNAPSHOT

WED 9 SEPTEMBER

Day summary: Two tests called today. Main VSL J vs L called for J, the control: L had more front-end sales but J made more per visitor and per buyer. JVZoo Upsell 1 called, control holds. Upsell 4 two phones test went live this morning. Main VSL pre-roll Test 4 page built, expected live Thursday after sign-off. Upsell 1 design test decision Thursday. JVZoo Upsells 2, 3 and 4 reviewed Thursday after the call. Everything else is on day two and running. All figures from CB Split tonight.

DIGISTORE

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Pre-roll Test 3 — J (control) vs LCalled today, J holds. L ahead on front-end sales (211 vs 178) but J ahead on revenue per visitor ($4.73 vs $4.51) and per buyer ($142 vs $113). Next: pre-roll Test 4 (layoffs lead), page built today, expected live Thursday after sign-off, fresh letters both sides.	178 · 211	3.3% · 4.0%	CALLED · J HOLDS
Clocking Out	Lead 1 vs Lead 3 — G (control) vs HDay two, level on sales and conversion. Running.	232 · 229	5.4% · 5.3%	RUNNING
Upsell 1	Ledger vs Receipt design — C (control) vs EDay two, control ahead on sales, conversion and revenue ($28.8k vs $26.2k). Decision Thursday. Drop-off overlay test goes in behind it.	119 · 109	28.5% · 25.8%	DECISION THU
Upsell 2	Paychecks feed — S (control) vs TDay two, variant slightly ahead on a small read. Running.	69 · 75	24.4% · 26.7%	RUNNING
Upsell 3	AVA scanner — R (control) vs variantDay two, variant slightly ahead on a small read. Running.	99 · 107	42.3% · 45.1%	RUNNING
Upsell 4	Two phones payout comparison — Q (control) vs SLive this morning, too early to read. Headline test (M vs P) closed Monday, P ahead 28.7% vs 24.2% (175 vs 148 sales), adoption pending.	15 · 14	21.4% · 20.3%	LIVE TODAY
Maui VSL	AI scenes version — H (control) vs JDay two, control slightly ahead on sales, variant ahead on revenue ($7.8k vs $6.9k) and upsells taken (56 vs 41). Running.	70 · 65	5.3% · 4.8%	RUNNING

JVZOO

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Exit Pop retest — A (control) vs VCalled, control holds (2.61% vs 2.48%).	162 · 154	2.6% · 2.5%	CALLED · A HOLDS
Upsell 1	Rob's Take My Machine — I (control) vs JCalled today, control holds.	135 · 112	37.1% · 29.9%	CALLED · I HOLDS
Upsell 2	Rob's Bill Killer — B (control) vs GSince 27 Aug, control ahead. Review Thursday.	65 · 57	30.2% · 25.2%	REVIEW THU
Upsell 3	Headline test — E (control) vs FSince 1 Sep, control ahead, low volume. Review Thursday.	47 · 34	52.8% · 38.2%	REVIEW THU
Upsell 4	Headline test — D (control) vs ESince 1 Sep, variant ahead, low volume. Review Thursday.	24 · 28	33.3% · 38.9%	REVIEW THU

THE PROFIT PLAN (LOCK SCREEN LOOPHOLE)

SLOT	STATUS
All slots	Main VSL reviewed, two script line fixes and a character continuity note on the early scenes sent to Niko today. With Niko.

WANTED MAN (NEW OFFER)

SLOT	STATUS
Main VSL	Rob's seven alternate leads delivered Tuesday and briefed to Niko, first one back as soon as ready.

IN BUILD / MOVING

• Main VSL: pre-roll Test 4 page built, sign-off then expected live Thursday
• Upsell 1: drop-off overlay (Hains) built, goes in after the design test is called Thursday
• Upsells 1 to 4: member setup bar with Hains, one test across all four, provisionally Mon 14
• JVZoo: Upsells 2, 3 and 4 reviewed Thursday, then DigiStore controls roll across to JVZoo Upsells 1 to 4
• Checkout: branded vs generic order form test next, then the bump name test behind it
• Wanted Man: leads with Niko
• Profit Plan: line fixes with Niko