DAILY TESTING SNAPSHOT

MON 14 SEPTEMBER

Summary: The Clocking Out order form test was called this morning: the generic form holds, it converted 12% better than the branded one. Upsell 1 scrim and Upsell 4 two phones get called tomorrow. On the scrim, Natalie's dashboard now shows it sends slightly more buyers on to Upsell 2 (67% vs 63%), so nothing left against it. Main VSL Test 4 and Maui AI scenes run on for a few more days on Ben's call. New today: Rob's Richard section on Clocking Out, and the Wanted Man project channel with the page brief to Faisa. All figures from CB Split tonight.

DIGISTORE

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	Pre-roll Test 4 — O (control) vs NDay five. Variant slightly ahead on front-end conversion, control ahead on AOV ($133 vs $121) and revenue per visitor ($4.98 vs $4.78). Running on for a few more days on Ben's call.	133 · 144	3.7% · 4.0%	RUNNING
Clocking Out	Order form test — K (control, generic form) vs J (branded form)CALLED this morning. Generic form converted 12% better (5.0% vs 4.5%) and made 7% more per visitor. Generic form holds as the control.	323 · 287	5.0% · 4.5%	CALLED · K HOLDS
Clocking Out	Rob's Richard section — L (control) vs M (Rob's version)Live this afternoon on fresh letters. Day one, level on sales, too early to read.	52 · 52	4.0% · 4.1%	LIVE TODAY
Upsell 1	Bottom scrim CTA — G (control) vs HDay five. Variant ahead on take rate and revenue per visitor ($64 vs $62). Natalie's dashboard shows H sends more buyers on to Upsell 2 (67% vs 63%), so it isn't losing them later in the funnel. Call tomorrow.	159 · 166	25.5% · 26.9%	CALL TUE
Upsell 2	Page rewrite — B (control) vs DDay four. Control ahead on take rate and revenue per visitor ($28 vs $24). Call Wednesday.	91 · 77	24.9% · 21.6%	CALL WED
Upsell 3	Headline test — D (control) vs CDay four. Level on take rate and revenue per visitor. Call Wednesday.	108 · 107	38.4% · 38.2%	CALL WED
Upsell 4	Two phones payout comparison — Q (control) vs SDay six. Variant ahead on take rate and revenue per visitor ($9.35 vs $8.01), both sides past 100 sales. Call tomorrow.	135 · 158	28.7% · 33.5%	CALL TUE
Maui VSL	AI scenes version — H (control) vs JControl ahead on front-end conversion, variant ahead on AOV ($133 vs $116) and revenue per visitor ($6.45 vs $6.17). Running on for a few more days on Ben's call.	137 · 126	5.3% · 4.9%	RUNNING

JVZOO

SLOT	TEST	SALES CTRL · VAR	CVR CTRL · VAR	STATUS
Main VSL	No test runningPage already matches the DigiStore control. Next DigiStore winner goes on as a 50/50 confirmation test.	—	—	NEXT WINNER
Clocking Out	DigiStore control confirmation — A (control) vs BDay four. Control ahead on low volume, too early to read.	80 · 66	5.3% · 4.3%	RUNNING
Upsells 1–4	DigiStore controls liveRolled across Friday as one set, Upsell 2 as the feed version. No tests on Upsells 2 to 4 unless traffic picks up; the next DigiStore Upsell 1 winner goes on as a 50/50.	—	—	LIVE FRI

THE PROFIT PLAN (LOCK SCREEN LOOPHOLE)

SLOT	STATUS
All slots	Main video: Niko's revised version in, Rob signed off, my review tomorrow. Sales page: same set-up as Clocking Out on profitplanapp.com, brief to Faisa tomorrow. Launch upsells: the generic pages and videos briefed to Faisa and Niko today. Curt upsell videos with Niko for the test after launch. Target live date Mon 22, with Ben.

WANTED MAN (NEW OFFER)

SLOT	STATUS
Main VSL	Project channel set up today. Page brief to Faisa: clone of the Clocking Out page, Wanted Man video and chat, generic upsells behind it. All seven of Rob's leads built by Niko and signed off (one small fix on Lead 6), Niko connecting them to the final video. Target live Fri 18, with Ben.

IN BUILD / MOVING

• Upsell 1 scrim and Upsell 4 two phones: called tomorrow
• Upsells 2 and 3: called Wednesday, then the member setup bar goes on all four upsells (one funnel-level split)
• Generic upsell pages and videos (names off, "our developer" for Felix): with Faisa and Niko
• Main VSL: sales page redesign (live members' dashboard) with Ben for a compliance check, then built
• Clocking Out: Roxy's dispatch design after Rob's Richard, then the mobile format video (Niko's resize, Richard section to add Thursday)
• Maui: Lead 3 on the winning body after the AI scenes call, Leads 4 to 7 in review
• Wanted Man: page with Faisa, leads with Niko
• Profit Plan: video review and sales page brief tomorrow