| SLOT | TEST | SALES CTRL · VAR | CVR CTRL · VAR | STATUS |
|---|---|---|---|---|
| Main VSL | Generic order form — B (control) vs D Level on conversion at 160 combined sales, D slightly ahead on revenue per visit ($1.51 vs $1.39). Running on at 70/30. | 111 · 49 | 2.51% · 2.56% | RUNNING |
| Upsell 1 | Click-to-play — T (control) vs W Early at 53 combined sales (50/50). Too soon to read. Next read tomorrow morning. | 27 · 26 | 19.01% · 19.85% | RUNNING |
| Upsell 2 | Video on the downsell — J (control) vs N N ahead 4.3% relative at 137 combined sales. Next read tomorrow morning. | 66 · 71 | 13.92% · 14.52% | RUNNING |
| Upsell 3 | Downsell copy — I (control) vs L Early at 36 combined sales. Too soon to read. Next read tomorrow morning. | 16 · 20 | 4.08% · 5.32% | RUNNING |
| Upsell 4 | New downsell page test — replaces the decline popup Full downsell page behind the "No thanks" click, being built with Faisa. Live Wednesday. | — | — | IN BUILD |
| Maui VSL | Plain text design test — B (control) vs F Early at 30 combined sales (70/30). Too soon to read. Next read tomorrow morning. | 20 · 10 | 2.07% · 2.35% | RUNNING |
| SLOT | STATUS |
|---|---|
| All slots | Clocking Out won its Mobile Profits lead test (+24%) and becomes the LSL main VSL. New VSL (Curt Maddox version) in storyboarding with Niko's team. |